Dr. Yasser Zaher
Pharmacist – Cosmetic Science Expert
Branding & Marketing Strategist
Former Beauty Clinic Manager
Founder of Elite PR Marketing Agency
Co-Founder of BOOM Communication Agency
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PROFESSIONAL EXPERIENCE
🔹 Former Marketing Director – 19011 Pharmacies (320 Branches) | Egypt
Led one of the largest pharmacy chains in Egypt with full responsibility for:
•Developing and executing the nationwide marketing strategy for 320 branches
•Managing the marketing department and analytics teams
•Leading national campaigns and driving significant sales growth
•Enhancing the brand’s public perception across the country
🔹 Former Marketing Director – Dawaee Pharmacies (120 Branches)
Oversaw the full marketing operation for a 120-branch pharmacy group:
•Rebuilt the marketing infrastructure
•Managed advertising campaigns and cross-brand collaborations
•Increased customer flow, OTC sales, and beauty category performance
🔹 Clinic Manager – Makeover Clinic
Managed Makeover Clinic with responsibilities including:
•Developing beauty and medical-aesthetic protocols
•Training the staff on standards, procedures, and customer experience
•Enhancing service quality and expanding the client base
•Managing offers, pricing, and clinic positioning
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AGENCIES & ENTREPRENEURSHIP
🔹 Founder – Elite PR Marketing Agency
Owner of a specialized agency focused on:
•Full marketing operations for beauty brands
•Visual identity, branding, and strategy design
•Launching new brands in Egypt and the GCC markets
🔹 Co-Founder – BOOM Communication Agency
A communication & marketing agency dedicated to beauty brands:
•Brand reputation management
•Influencer marketing & product launch planning
•Content strategy and social communication systems
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CONSULTING & BEAUTY INDUSTRY EXPERIENCE
🔹 Marketing Consultant for 13 Beauty Brands
Providing scientific, strategic, and branding consultation for:
Imported Brands (9) – including:
•Bioderma
•Eternal
•And multiple international skincare & haircare lines
Egyptian Brands – including:
•Cleo
•Dermatico
•Premier
•Parkville
•Additional medical & dermo-cosmetic brands
Expertise includes:
•Market analysis
•Product positioning
•Brand differentiation
•Pricing strategies
•Strategic launch planning
